Two brands not quite landing their Mother’s Day messages
“Stuart! Daniel Throssell has given you a shout-out in his email!” read the unexpected Slack message.
This, I’ve got to see…
Find out what Australia’s Best Copywriter had to say about me… and how AI might
actually be the best thing to happen to copywriters, and how it might throw one of the “laws of copywriting” out of the window.
To create an incredible journey for your customers, ask:
What are they doing, right now? What did they do before to get them to where they are now? What would you like them to do next?
If you can preempt what they’re doing, thinking, and feeling and then address that in your copy, you’re much more likely to see one-time buyers become loyal customers
