The day has finally come! 🥳
After weeks of prep and showing up on social, podcasts, and inboxes, it’s here:
Your cart is open, and the customers come flooding in.
PHEW! Job done.
Now, you just need to keep your energy high and put all your efforts into converting the leads who are holding out for that final deadline.
Expiring bonuses, increased scarcity, more information, more content, videos, emails, posts, going all out to whip up excitement and boost your sales… the list is endless.
Launch strategy 101, right?
But what about your buyers? What about their energy and their excitement?
You, their champion and cheerleader who has been showing up without fail for the last few weeks with promises of an amazing transformation, have suddenly disappeared behind a "Here are your login details, keep them handy!" email.
"I'll see you on the inside" has been replaced with "If you need help, reach out to the customer service team".
And they’re left to get on with the hard work.
To do the scary thing and take those tentative first steps towards making their transformation a reality... those steps they've been struggling to take for oh so long.
Buyers remorse meets resistance and suddenly, taking a step back feels like a much more comfortable option.
But all it takes is a little you-time to put things back on track.
Unless you want your customer journey to end with your refund policy, it’s time to plan your post-launch with just as much energy and impact as your pre-launch.
That's Customer Journey Launch 101 ✅