After an almost all-nighter watching the election results come in on Tuesday night, last night was another past-midnight-bedtime.
๐ฅฑ
But it was so worth it.
I was lucky enough to be taking part in a call with the Launch-Master himself, Jeff Walker, and his son and Marketing Lead, Dan.
And something Dan said made my customer-journey heart jump sing.
โ๐๐ฏ๐ฆ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ฎ๐ช๐ด๐ต๐ข๐ฌ๐ฆ๐ด ๐ ๐ด๐ฆ๐ฆ ๐ช๐ด ๐ต๐ฉ๐ข๐ต ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ฅ๐ฐ๐ฏโ๐ต ๐ด๐ฆ๐ฆ ๐ต๐ฉ๐ฆ ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ-๐ญ๐ช๐ฏ๐ฆ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ธ๐ฉ๐ฐ๐ญ๐ฆ ๐ค๐ข๐ฎ๐ฑ๐ข๐ช๐จ๐ฏ ๐ข๐ฏ๐ฅ ๐ต๐ฉ๐ฆ ๐ฑ๐ฐ๐ช๐ฏ๐ต ๐ฐ๐ง ๐ฆ๐ข๐ค๐ฉ ๐ช๐ฏ๐ฅ๐ช๐ท๐ช๐ฅ๐ถ๐ข๐ญ ๐ฑ๐ช๐ฆ๐ค๐ฆ ๐ฐ๐ง ๐ค๐ฐ๐ฑ๐บ.โ
And this is a drum Iโve been banging on for what seems like forever.
Each step in your customerโs journeyโeach pop-up and form, email, and landing page has its own part to play in the bigger picture of your overall sales message, ๐ฏ๐๐ ๐ถ๐'๐ ๐ป๐ผ๐ ๐๐ผ๐๐ฟ ๐ฒ๐ป๐๐ถ๐ฟ๐ฒ ๐๐ฎ๐น๐ฒ๐ ๐บ๐ฒ๐๐๐ฎ๐ด๐ฒ.
Sometimes, an email is just an email.
If youโre planning a launch, selling your programme is the end goal, sure, but if youโre going super hard-sell every step of the way, it becomes white noise, and people tune out.
If all you have is a hammer, every problem looks like a nail.
But if the problem is a screw, no amount of hitting it will get that thread to turn.
Sometimes you need to nudge, sometimes you need to guide, sometimes you need to educate, and when the time is right, sometimes you need to hit hard.
And thatโs what my Customer Journey Conversion Assessment was designed to help you do.
Itโs a step-by-step walk through your business to make sure you're putting all your tools to good useโI'll even let you borrow my pliers to yank out that battered screw.
It has one aim: to give your customers an incredible experience while making you even more money.
Who can argue with that?
If youโd like to hear more about how the Customer Journey Conversion Assessment could help your business, Click โGet In Touchโ at the top of the page.