Breaking down Coffee Hit’s Christmas Delivery email
How to Make A Sale After Black Friday
So how do you make a sale after Black Friday?
Well, the same way you make a sale at any other time of year.
Promote the benefit of your product and the great value buying from you represents.
And if you can’t make a sale at full price, well, your price is too high.
But more than that. Focus on your customer experience
On Black Friday, deadlines, and taking time out
How three emails might just have cost Grammarly this customer
A New Customer—but at what cost?
With the economic turmoil brought about by BREXIT, COVID, and the war in Ukraine, belts are being tightened, wallets are being squeezed, and metaphors are being stretched by the day.
And unless your business is selling barrels of crude oil, margins are likely wafer-thin, and profits increasingly hard to come by.
So landing new and loyal customers is crucial to long-term success—and to make that even more likely, many brands turn to paid advertising and attractive welcome discounts to woo customers into their world.
This “cost of acquisition” offset by profits made on repeat purchases over the lifetime of the brand’s relationship with the customer.
But giving new customers better deals than loyal fans can be a bad look.
So what’s the solution?
Is your website a lead generating machine?
If you’re looking to wow your customers with a great email experience, you need to start at the beginning.
How do your customers end up on your list in the first place?
I’m not going to waste time talking about buying subscribers or email lists—if you’re doing that, I can’t help you. This is goodbye.
Now that we’ve established you’re not some evil spam lord, let’s dig in.
Getting people to part with their email addresses is a big lesson in trust—we all get enough crap landing in our inboxes every day, so you need to earn your place. Your potential subscriber has got to know you’re the real deal.
As a copywriter and copy coach, I’ve written and reviewed hundreds of websites, and I’ve seen my fair share of great and not-so-great examples, and the big secret to getting subscribers to trust you is…
The Power of Email
Are you ready to go steady?
Controversial Opinions
As a writer, I lurk in the background of many other writers' email lists. They're great to keep an eye on what the competition is up to, get inspiration, learn new techniques and skills, and generally nod along in agreement with their views and opinions.
There are even a few writers I follow who have with fairly....divisive opinions, though. I often cringe when reading their emails before filing it away, shaking my head in wonderment at their angst-fuelled rants about what's wrong in the world, the rise of 'cancel culture' 'the tide of woke' (hate that phrase).
Now I'm a pretty liberal guy, and I have fairly established and (probably 'woke' 😖) opinions on things like politics, race, LGBTQ+ rights, gender identity, religion, all the usual hot-topics that do the rounds.
The final instalment on voice
It's time for another instalment in our mini crash course on Voice!
We've marvelled at the lyrical blows between waring lovers, empathised with heartbreak with a song packed with pathos, and now, the rhythm's gonna get ya as we take on your tempo, or in the world of writing, your cadence.
It's time to talk tone...featuring Joni Mitchell
A Lesson in Voice by Fleetwood Mac
Last week, I started to talk about voice and how I was doing a bit of a deep dive into the intricacies of writing in other people's voices.
(I know, I know, last week feels like forever ago, but it was the one with the Mrs Doubtfire GIF. Remember? No? Ok, it’s here if you want to refresh your memory)
Next to price, the biggest blocker to someone hiring a copywriter to work on their behalf is the fear that it will sound...wrong.
So how do you know if you're writing in your client's voice and not your own?
Well, that's where it gets a little tricky...but it's fascinating, so bear with me!
I do voices...
The Tools of the Trade
I'm a sucker for software and apps.
Always have been.
I've had iPhones since the iPhone 3G and love to geek out over iOS beta versions and see what new toys there are to play with.
Even when they break my phone or make it as hot as the sun.
So when the chance to do a live video in my copywriter Facebook group came up, I thought, I’d share my recommendations for the software I use every day to make my life a little easier.
And since I’m all for an easy life, I thought I’d double up and make this the topic of this blog post, too!
So...brace yourself...it’s time to talk tech!
Why the Big, Bad, Wolf is a very naughty boy
Last week I was extolling the virtues of a little linguistic law that we all know, but we don't know we know. You know?
The marvellously named ablaut reduplication (if you missed last week's email, you can read it here and then reply to this email with your excuse, and I'll consider an appropriate punishment)…
What does Little Red Riding Hood and Drag Race have in common?
There are a few things I'm thankful for being born British.
Opportunities, amazingly fascinating (and occasionally brutal) history, our amazing National Health Service, and also the fact that I've not had to learn English as a foreign language because...
I'm not sure I would have coped.
English is strewn with quirks and intricacies and more words that break the rules than follow them.
And for the most part, we know the right words by instinct rather than applying any rhyme or reason.
It just is.