THE CUSTOMER JOURNEY COPYWRITER:

Copy and strategy that nurtures trust, inspires action,
and drives real results for you.

 

Smart course creators and coaches hire me—The Customer Journey Copywriter—to grow their revenue by improving the one thing that matters most: the customer experience.

With 18 years of experience designing customer experiences for a global airline—and the past four years spent helping 6- and 7-figure course creators—I understand how customers think, feel, and act at every touchpoint with your brand.

My superpower? Finding and unlocking the hidden revenue buried in your sales funnels, course launches, and end-to-end customer journey.

From lead magnets and email sequences to sales pages and onboarding flows, we’ll convert more leads, create more customers, and secure more lifelong fans.

From the first ad they see to the “Congratulations, you’re in!” moment—and every interaction after—your customer journey should feel seamless, persuasive, and laser-focused on helping them succeed.

(And transforming your income at the same time.)

 
Stuart's Head Shot—smiley and friendly and resplendent in a stripy top ;-)

How I can help

 

Copy Coaching & Strategy

Good copy doesn’t just sound nice—it moves people. I’ll help you shape ideas, sharpen your messaging, and build a strategy that aligns with the customer you want, not the journey you currently have.

Whether you need a second set of eyes or a fresh perspective, you’ll walk away with clearer copy, stronger positioning, and a smarter plan for conversion.

Strategy first, words second, results always.


 

Customer Journey Origin Story

You’ve only got a few seconds to make someone care—and the right story makes all the difference. This isn’t your average about-me. It’s a high-converting, emotionally charged narrative that shows your ideal customer you get them… and that you’re the one to help.

Perfect for welcome sequences, sales pages, and anywhere you need your brand to connect and convert fast.

Let’s write your story


 

Customer Journey Conversion Assessment

Designed for 7-Figure Coaches and Course Creators, this step-by-step review of your entire customer journey will boost your income, your impact, and your influence, and WOW your customers.

This isn’t a mystery shopping experience or a tear-down of your sales page. 

It’s an end-to-end review of every step your lead goes through on their way to buying and every step after that.

It’s more than just fixing what’s broken—it’s about unlocking what’s possible.


 

When you work with me, it’s not just a one-and-done kinda deal.

Oh, no.

I get under the skin of your brand.

(in a non-Silence-of-the-Lambs kinda way).

I’m in it for the long haul, pitching in with my ideas, suggestions, and strategies that turn your copy from meh…to awesome.

 

We’ll work together and walk together as we go through your customer journey to figure out where the blockers are.

And break through them.

Stuart has an uncanny ability to take the ideas you have in your head
and create beautifully written emails.
— Helen Munshi