WHAT WAS THE TASK?

Create an About Me page for Rusty Barrel, creators of high-quality cocktail shaker gift sets and premium barware.

What was the approach?

During a chat with Angelika and Ben, Rusty Barrel’s owners, I was impressed by their commitment to customer service and the overwhelmingly high number of 5-star reviews on Trustpilot.

Having recently launched their website (after a successful introduction on Amazon), their page was very sales focused but didn’t tell their backstory—I was intrigued!

I suggested we emphasise their guarantee and commitment to service, but I didn’t want to come across as high-pressured and
sales-focussed.

Told in the first-person perspective, I opened with how a negative experience of being let down buying gifts online inspired Angelika to create Rusty Barrel and how their approach was different.

Once customers were engaged and ready to buy, they also shouldn’t have to look too far to see the call to action we added at the foot of the page!

A very enjoyable project to work on.

The Rusty Barrel team have since hired me to write a series of blog posts to promote new products, and drive organic SEO traffic to their website.