Bramwell Brown—a partnership with Loyal Tribe

I was asked to step in to help Loyal Tribe agency with a client of theirs—Bramwell Brown, makers of unique mechanimated Weather and Tide clocks

This uniquely British Brand wanted a uniquely British voice—which this Brit was happy to provide!

This was an extensive series of 33 emails, covering a Welcome, Post Purchase, Review Gathering, Abandoned Cart, Checkout and Browsing sequences, and I managed the relationship with the client in addition to providing strategy suggestions and copy.

welcome Series

We introduced the brand and their backstory, took a closer look at their two headline products, focussed on personalisation, gave customers an sneak-peek into how they’re made, followed by a personal email from the founder for people who hadn’t bought.

This is a lengthy Welcome sequence, but it’s a pretty special product, and I wanted to make sure the customer understood everything they needed to make a decision.