Complete driver training - welcome email

What was the task?

Create a Welcome email to send to prospective Driving Instructors who sign up to receive more information about joining Complete Driver Training.

What was the approach?

I wrote this email in a casual, conversational style. The use of emoji was designed to be eye catching and encourage readers to engage with the content.

The Call To Action is to reply with their telephone number so the owners of the driving school can follow up with leads.

I would normally not put this at the foot of the email, however readers have requested more information about a potential job opportunity so they are highly likely to read the content in full.