Complete Driving north east

What was the task?

Create a Facebook Ad for a new driving school, launched in November 2020.

What was the approach?

The business objective of this campaign is to advertise the launch of a new driving school.

The focus of the advert is to inspire thoughts of independence and the ability to go where they like when they like.

Their school’s USP is they don’t focus on getting students through their test as quickly as possible, but to teach drivers the skills they need to be a safe and confident driver.