I heard yesterday that if you don’t have time to consume a course you bought, AI can now watch the videos for you and deliver the highlights.
And if course creators don’t have time to create, write, and design their course themselves?
Well, AI can handle that, too.
That should terrify everyone in this industry.
Because if AI can consume the course… and create the course… how long before people just skip buying your course altogether and ask AI to teach them instead?
How long until we simply exist in some computer-generated echo chamber?
And, of course, we all know that AI never makes mistakes, right?
(the image is my attempt to see which parts of the US are on Central Time for a new client I'm working with... seems like the Gulf of America has another name change!)
So, what can we do to counter this?
You double down on what AI can’t replace:
Your experience
A genuine connection
Delivering an actual transformation
And a customer journey that makes people want to stay, engage, and learn from you because of WHO you are and WHAT you know, and not what you can type into some AI bot.
Now, I'm no anti-AI luddite— when it's good, it's very good.
But when it's bad, it's...
awful.